Post by account_disabled on Mar 12, 2024 22:51:02 GMT -6
The boom of the internet and social networks has allowed users who are experts in a specific sector to be able to produce content and obtain a following on the topics of their expertise. These digital communicators are now commonly referred to as “influencers” and according to a recent study by Augure , 74% of marketers used these people in 2015 and 84% plan to use them this year. The data from this study demonstrates the agencies' trust in this new form of promotion: 47% consider it "very effective", while 34% "fairly effective". Influencer profession? “The influencer market is changing ,” says Rob Norman at CES 2016 , “new voices are needed for the digital generation. Companies now need to capture certain audiences .
Even large Italian companies have decided to seize this Find Your Phone Number opportunity. Speaking with blogger friends I understood that some are working well in this direction. If until yesterday you couldn't make money with a niche blog, created with the sole aim of obtaining good Personal Branding , now it is possible to do so. The client's return on investment is easily measurable by quantifying clicks on links, purchases and leads generated. A blogger's post could have a return both in the short term, through social media, and also in the long term, if she is able to position it in search engine results or on YouTube. The data encourages brands to open their wallets. Those who have become aware of having something coveted and sought after, such as a well-profiled audience, are no longer satisfied with free products. Now he wants to get paid.
This is evident from another research published on Warc . According to this study, 85% of influencers expect a monetary reward and only 4% expect to be rewarded in products. 11% accept neither one nor the other to remain independent. The trend is growing and mainly involves those who have a blog, a YouTube channel and an authoritative presence on social media. Those who have been able to invest time and energy in describing their professionalism with posts useful to their competitors now have the opportunity to monetize. Is it true that today you only win if you are willing to give before receiving? Sharing is a value that brings value.
Even large Italian companies have decided to seize this Find Your Phone Number opportunity. Speaking with blogger friends I understood that some are working well in this direction. If until yesterday you couldn't make money with a niche blog, created with the sole aim of obtaining good Personal Branding , now it is possible to do so. The client's return on investment is easily measurable by quantifying clicks on links, purchases and leads generated. A blogger's post could have a return both in the short term, through social media, and also in the long term, if she is able to position it in search engine results or on YouTube. The data encourages brands to open their wallets. Those who have become aware of having something coveted and sought after, such as a well-profiled audience, are no longer satisfied with free products. Now he wants to get paid.
This is evident from another research published on Warc . According to this study, 85% of influencers expect a monetary reward and only 4% expect to be rewarded in products. 11% accept neither one nor the other to remain independent. The trend is growing and mainly involves those who have a blog, a YouTube channel and an authoritative presence on social media. Those who have been able to invest time and energy in describing their professionalism with posts useful to their competitors now have the opportunity to monetize. Is it true that today you only win if you are willing to give before receiving? Sharing is a value that brings value.